Doubleclick Ad Exchange Auction
نویسندگان
چکیده
Display advertisements on the web are sold via ad exchanges that use real time auction. We describe the challenges of designing a suitable auction, and present a simple auction called the Optional Second Price (OSP) auction that is currently used in Doubleclick Ad Exchange.
منابع مشابه
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عنوان ژورنال:
- CoRR
دوره abs/1204.0535 شماره
صفحات -
تاریخ انتشار 2012